Trump assumed office as the President, with his #MAGA campaign – Make America Great Again! Given this mission, the President of the USA has set out to address the economy and industry as the topmost concerns while making unconventional pronouncements and policies, including tariffs! In this bargain, India too must expect and accept a tougher stance coming from the US while sustaining the cordial relationship. The recently concluded meeting of President Trump with Prime Minister Modi is a testimony to this approach from both nations.

Modi ji launched the ‘#Make in India’ initiative immediately after he assumed office as the 14th Prime Minister of this largest democracy in the world. As a nation, India is aspiring to become the 3rd largest economy in the world and has to attain that position on a mature relationship, demonstrating our value to the US and the global economy!

It is pertinent to note that, with its 4 pillars - New Mindset, New Sectors, New Infrastructure, and New Processes - the ‘Make In India’ initiative is aimed not only boosting the manufacturing sector but also propelling other sectors like IT & ITeS, including the growing arena of #Global Capability Centres (GCCs). The IT & ITeS sector is expected to contribute ~10% of India’s GDP in 2025, and the share will grow steeply by 2030.

Impact of GCCs – Growing Economic Value for the US & India!

India is the GCC Capital of the World! The GCCs contributed over $65Bn in Revenue in 2024 and are expected to steeply grow to reach $130Bn in Revenue by 2030! The US GCCs account for over 60% of the total GCCs in India! In the last 5 years, GCCs contributing billion-dollar revenue have doubled, and we expect this trend only to grow further!

Having been part of the pioneering Global Leadership Team at American Express since mid-90s, and continuing to contribute to the growth of this Industry over the last 30 years, I strongly believe that India’s ‘Capability’ is one of the most essential ingredients for the US to ‘Make America Great Again’! I would hasten to add and highlight that ‘GCC’ is a ‘business model’ and not a structuring model, and it should not be limited to a mere use of the term (GCC) - the setup should truly become a Global ‘Capability’ Centre for the America HQ!

At #Quintes Global, we bring a #Differentiated GCC Solution as the new playbook for GCCs, where we setup and scaleup Exclusive, Innovation-led, Strategic Unit for global enterprise operations integrated with the Parent corporation, leveraging our immense expertise and capabilities in the GCC space as the springboard to inculcate global capabilities that drive growing, sustainable value to all stakeholders. The GCCs truly become the strategic asset of the global corporation, contributing intellectual property while being the hubs for designing and deepening ‘unified’ enterprise-wide digital transformation globally.

In real terms, the growth of GCCs has never been about ‘offshoring jobs for cost optimization'! And it is never 'India benefiting only for their Growth'! With GCCs taking centre stage in the last 5 years, the resources deployed in ITeS can no longer be called ‘back office’! The GCCs have inverted the pyramid to bring Technology to the front and services & solutions now extend across the Enterprise to very critical and core functions of Global Corporations! The mantra is actually ‘Talent & Capabilities’ to drive Business Outcomes through BP to BP (#BP2BP): Innovation in Business Processes (BP) to enhance ‘Business Performance’ (BP). This strategic approach demonstrates that GCCs will deliver on the 'Business Outcomes' for America HQ, thereby co-creating value for their MAGA! This makes MAGA & Make in India fully complementary!

As I am writing, more US Corporations are keenly exploiting the power of GCCs now by coming to or expanding in India, essentially due to these Capabilities!As a big differentiator, the GCCs truly bring incredible value to India as a nation while creating immense wealth for the nations of the US & other Global Corporations!In this way, GCCs truly demonstrate the unique synthesis of the missions of #MAGA & Make in India!

3 Steps to Deliver on the Promise

It is incumbent upon all GCCs to develop and execute the vision, strategy, and collaborative actions that deliver on the above ‘promise of synthesis’ to the stakeholders, the home nation (India) and the beneficiary nation (the US)! There are 3 key steps:

o Cultivate the strategy, culture & mindset with the Power of One, i.e. One Enterprise, One Goal, One Team of GCC & the Parent Company. Begin with the end in mind.

o Leverage external expertise, practitioners, and subject matter experts to ensure ‘speed of strategic execution’ in all three dimensions – strategic, tactical and operational; Faster execution is key!

o Deploy Talent, Technology & Collaborative efforts to deliver business value on the defined & chosen initiatives as One Enterprise. Value centres, not cost centres.

The GCCs provide a strong business case for the CXOs of India & Global Corporations to showcase the benefits and plan actions without expecting concessions from the US and carefully think and respond to the emerging American policies from now on and build a mature approach to respond to the demands of MAGA! Recognizing the growing synthesized economic value for both the US & India, our Hon’ble Finance Minister has acknowledged the role of #GCC in this year’s budget, and shared specifically about formulating a national framework to promote the setup of GCCs into emerging Tier-2 cities.

We at #QuintesGlobal bring the Quintessence of GCCs! With over 30 years of pioneering GCC experience, we offer #full_stack one-stop GBS & GCC Solutions for Enterprise Services encompassing Benchmarking, shaping the Strategy & workspace Infrastructure to set up new GCCs through multiple bespoke structuring models, with Talent & Capabilities! We scale up and grow new & existing GCCs with global teams and move them beyond ‘Capacity’ to become ‘Capability’! We provide AI-powered Tech Transformation with the power of aggregation & alternatives under a ‘transformation-in-a-box’ solution combining operations, innovative implementation, and transformation all together to the GCCs to deliver business outcomes!

This is a ‘Call for Action’ to the Global Corporations – beyond the large Multi-billion corporations to the growing Mid-Size Companies of the World - who are yet to fully leverage the power & value of GCCs in India and AI/ Tech Revolution!

I am super excited to share that 2025 and beyond is the golden era for the GCC Industry! In fact, the power of GCCs can be demonstrated ‘#onshore’ by ‘#experts & practitioners from #SSFGlobal’ by sharing their GCC know-how for the ‘yet-to-initiate’ corporations to gain full conviction & confidence in the business value before taking their journey to India! This approach of ‘onshore transformation’ can even more reinforce the mission of MAGA to the US Corporations! Of course, the new GCCs will benefit when they draw upon the immense expertise and experience of over 2 decades of GCC practitioners as they launch upon their journey of GCCs!

#MAGA & #MIGA (Make India Great Again) together will drive a MEGA growth of GCCs at a much faster pace, phenomenally boosting economic growth and the #viksitbharat agenda for India and fulfilling the mission of the US & other nations!