Airtel Case Study on Customer Experience Transformation by Raghunath Mandava, Director, Customer Services, Bharti Airtel

Mr Raghunath Mandava very aptly states that, "No Service is Best Service" as he talks about Airtel's Customer Experience Transformation from transaction to design and whether to be a 'Player' or a 'Scorer' as he ex[plains the future direction and plan to sustain advantage & benefits of BPM Strategy and progress this to enable achieving the corporate vision.