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The best known CEOs in the world are the ones who have created legends by dramatic transformations which leave us spellbound in awe. One has to simply imagine the impact on the business world created by people such as Steve Jobs, Jeff Bezos, Mark Zuckerberg, Bill Gates, Elon Musk, Jack Ma, Indra Nooyi, Richard Branson and so many others, thereby, changing the direction of their industry significantly. Such was the influence of their transformational journeys that they have all become subjects of case studies in several business schools all over the world.
Having said, there are enough and more stories of transformations within the business world that may not make to the books of business history. There is no denying the impact that such efforts have had on their companies and surrounding communities. For one, the need for transformation has moved out of front-end and main stream business to enterprise and staff functions. Many not-so-large companies have aspirations to rationalize and standardize their enterprise processes across their organization in order to realize efficiency benefits. Also in this almost unmerciful world, real competitive advantage could well come from their staff and support functions. Business leaders are well aware that having universal processes, common technology and strong capability can lead to consistent, repeatable, scalable, quality services.
Edition Publish Date: August 2018
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